15 April 2019

How Your Business Can Benefit From Hotel and Other Travel Loyalty Programmes

Do you or your colleagues prefer to stay in the same hotel group or chain when travelling overseas? If so, it might be worth looking into whether or not they operate a loyalty programme.

Many hotels, particularly ones geared towards business travel, have a loyalty programme that lets you earn points each time you stay. Whether you usually check in at budget or high-end hotels, loyalty clubs are a great way to earn special benefits and rewards that can help you save on stays or enjoy extra special services.

What are the benefits of hotel loyalty programmes for businesses?

The benefits you get will depend on the type of hotel and how frequently you stay. It’s also worth remembering that you can take advantage of the hotel loyalty programmes through specific booking sites, rather than individual hotels.

Here are some of the benefits to look out for:

  • Money off selected hotel stays
  • A discount code to use in conjunction with your next booking
  • Free room upgrades
  • The provision of complementary services, such as room service and minibar access
  • Free meals
  • Free car parking

Again, this isn’t an exhaustive list of all the perks available when joining a hotel’s loyalty programme, and they will differ depending on the type of hotel and how frequently you travel. Like airlines, hotel loyalty schemes often work on a tier system, so the more you stay, the better the perks will become.

What other travel loyalty programmes can my business join?

It isn’t just airlines that like to show their appreciation for repeat custom. From cafés to car hire, frequent flyers can take advantage of a range of loyalty services that are designed to make travel cheaper and more convenient.

Here are a few types of travel loyalty programmes we’d recommend you sign up to:

Car hire loyalty programmes

Do you regularly hire a car when travelling overseas? Leading hire car operators such as Sixt or Hertz offer great loyalty privileges for frequent users, including benefits like money off, upgrades, and greater flexibility to amend the hire period in real-time.

Restaurant loyalty programmes

Whether you’re wining and dining potential clients or simply grabbing a bite before hitting the hay, many restaurants operate a loyalty programme, entitling you to free meals, discounts, and priority reservations when you redeem your points.

Airport loyalty programmes

It isn’t just airlines that reward your loyalty; airports have got in on the act, too. The more frequently you travel through a specific departure lounge, the more points you’ll earn. One of the best airport loyalty schemes currently in use is the Copenhagen CPH Advantage programme, which offers free airport-wide WiFi, discounted parking, and access to members-only lounges.

Thinking about joining a business frequent flyer loyalty programme? Read this article and explore the benefits.

How could your business benefit from a travel loyalty programme?

Given their value-add offering, travel loyalty programmes are almost always worth signing up to if you regularly use the same airlines and accommodation providers. If you’re especially budget-minded, you’ll find that having access to special discounts and services is ideal.

Frequent travellers also stand to benefit from hotel booking site loyalty schemes, especially if you can accrue enough points from business trips to earn a free hotel stay that you can put towards a personal break away.

Thinking of joining our PartnerPlusBenefit programme but not sure it's for you? Download our guide to learn how you can make the most of the PartnerPlusBenefit points for both yourself and your whole team. 

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